Savannah’s Soda Brand Identity

For this class project, I created a product, including its brand identity design and packaging design as a 3D prototype. I was tasked to each create an innovative package design.

This brand’s message is “soda that loves you back”, due to its nonexistent sugar content, high protein content, and low calorie content. Because of this message, I decided to have a design where the bottles line up together to create a design where you can look for the sugar. Below is an example of what the labels look like.

Can you find the sugar on two of these labels?